the winston products team
We pride ourselves in having not only the best people in the industry, but for creating a culture in which they can thrive.
Our team and culture make the difference. We believe that smart, hard-working, competitive people flourish in an environment that encourages the creative process. At our core, we value open communication, hard work, freethinking and confidence. We encourage all of our team members to be leaders and make decisions with aggressive enthusiasm, yet maintain honesty and integrity through their decisions and actions. Our team members meet challenges head on with the freedom and support to utilize their unique talents. We drive the importance of enjoying your work, but also enjoying your life. As a result, our team works as a nimble, dynamic force that runs like a finely tuned engine, fueling our competitive advantage.
Our most innovative product is our culture.
“We work hard, play hard, enjoy life and our families. This balance frees us to be creative, and relentlessly pursue truly innovative product solutions.”
Winston Breeden III, CEO
Renee focuses on packaging design, while also creating print and digital media. Renee’s family is her passion and loves traveling to FL.
Bloomy knows what he likes: at work (Forecasting Numbers, French Vanilla Coffee, Hummus) after work (video games, music, tv).
Dave specializes in IT and infrastructure projects. He enjoys cheering on CLE sports teams with family, concerts, and poker.
Antonio unloads trucks and picks orders in the warehouse. When the workday is over he looks forward to time with his kids.
Eric is essentially Rich Bloom’s clone with an obsession with soccer. A recent Kent grad, he’s ready to expand his horizons.
Winston Breeden III
He’s the general psychologist and life coach at WP. Work hard, play hard, enjoy life, your family… and golf, Dilly Dilly!
Chief Operating Officer
Kevin leads all WP business operations. He has been playing soccer since the age of 3 and still plays in local leagues.
Vice President Cleveland Cleaning Company
The brains behind the SWOPT brand and “Chief Millennial”. An outdoorsman at heart, he loves a good chocolate milk.
Shane’s work ethic is no surprise: He is a heavy equipment operator / construction engineer in the US ARMY. Salute!
Everyone’s Best Friend
Enjoys his fair share of belly rubs or running the halls of WP. His happy go lucky attitude will steal your heart, or your lunch.
Vice President of Engineering
David manages new products, intellectual property and quality at WP. He may live in CLE but he’s a Cinci man at heart: ask him about chili or ribs.
Kenny spends most of his time in the warehouse receiving dept. He is passionate about music and has a singing group called AHKI.
Financial statements and monthly closing processes are Chen’s specialty. She’s entertained by Thrillers at the theater and Cats.
FLAT CAT is where he’s at! Designing, developing and testing. Thank goodness, he loves to golf (and ski)! Note: He is a human.
Grant works with key accounts across all WP Brands when he’s not slicing balls at the course with his family of golf pros.
Phillip does whatever it takes to accomplish daily warehouse work. He is a biker of all sorts: BMX, mountain and dirt bikes.
Troy designs product & packaging. He also works on new product generation. When not at work, he enjoys not working. HA!
Antoine works primarily on packing orders for Home Depot. He’s also a rap musician known as “Salute”: Check out his album!!
Heather processes payments at WP. Her spare time is dedicated to daughter Hayden and anything adventurous including travel.
FLAT CAT Inside Sales
Rory fulfills FlatCat orders, maintains product quality & customer service. He’s a lover of golf, fly fishing and his daughters.
Dontell spends his work hours at the receiving docks. When he’s not at work he makes time for family and traveling.
Matt assists with Swopt, FlatCat and Yonanas. He’s a family man who enjoys the outdoors, and golf when he gets the chance.
DShawn considers himself an import/export specialist. He’s super competitive, especially in sports. LOOK OUT on the courts!
Emmanuel runs at high speeds at WP, and after work he unwinds by listening to music. He strives to be great at everything he does.
TRACKS : Kelly TRACKS incoming containers and invoices all DI customers when she’s not racing motocross and flat TRACK.
Jeff is a stellar warehouse worker. He is a family man who enjoys road trips, Thanksgiving, and cheering on the NY Giants.
National Sales Manager
Matt manages green grass and distributor accounts for FLAT CAT. He’s got 3 dogs he enjoys hiking with when he’s not playing golf.
Outbound Shipping lead
Nothing leaves the WP warehouse without passing by Keith. You can’t miss his long hair: he’s a NASCAR fan and heavy metal listener.
Sales Director, Yonanas
Bob’s our go-to Yonanas man. When not working on the road or in house, he’s golfing or watching his son’s baseball games.
Chief Financial Officer
Born on Valentine’s Day, Howard’s got a LOVE for WP finances (and the Cleveland Indians). He helps to ensure profitable growth.
Purchasing and International Logistics Manager
Mirt is responsible for international purchasing and transportation. #Wife #Mom #Never leave home without my kindle.
National Sales Manager
Mark focuses on WP’s automotive retail channel and CargoSmart. An Alabama alum, he’s all about the Crimson Tide, and his family.
Lilit obtains quotes and works on product pricing. After hours she’s dancing in ballrooms or around the kitchen (cooking).
Executive Vice President
Oster the grouch lives on the road servicing our customers. He may seem tough but he’s a softie at heart, ask his grandkids.
Global QC Manager
Dan leads testing and compliance activities. His previous work includes [REDACTED]. He lives with [REDACTED] and his pet [REDACTED].
Jodi cuts POs for direct imports and manages those orders. She’s a crafty mom who enjoys expanding her creativity any way she can.
Brad works in all areas of the warehouse. Head of The US Treasury, he invests money and manages his own stocks.
At WP he packages orders. He would like to think himself as Batman, “True greatness doesn’t come without pain or loss!!”
Mackenzie enhances workflow processes surrounding GP. Her spare time is devoted to family, volunteering and Pookie Von Skips.
National Sales Manager
Aside from poking fun at office neighbor Matt Kentner he sometimes quotes customers. And like all the guys here, he golfs.
Kris has been growing the Smartstraps brand as high as the Rockies in her home state, CO. Surprise: she’s an outdoor enthusiast.
David focuses his time on towing/trailer products and WP patents. He’s an “ace” at volleyball with a definite height advantage.
Ashley fulfills and invoices orders for our biggest customers. She is a badass mom, a reader, a crafter and lover of plants.
VP of Global Sourcing
He’s got an iconic mustache and a knack for fishing. Bob has the brain of an engineer; specializing in production and development.
Adam A. Sevel, MBA
“Empire of the universe”? He handles inventory and order fulfillment. He’s also a fireman, loves his girls and his dogs.
Continuous Improvement Manager
“Pops” organizes warehouse areas and activities while “keeping the peace”. He has a history with horses and is ALL family.
Ashleigh processes orders and schedules trucks. She’s got a passion for makeup artistry and watching movies on the big screen.
Customer Service Manager
Vicki is everybody’s mother at WP, her carrot cake is amazing. You can also find Vicki watching her grandsons play sports.
Reconciliation, report proofing, adjusting and creation are all in Issac’s realm. He makes time for sports, especially soccer.
Assisting Steve Oster, Victor works with the Towsmart brand. He loves taking his wife (April) and Son (Victor) anywhere warm.
Assistant to CEO / Office Manager
Jen’s the jack of all trades, assisting Winston in whatever he needs. She can also be found in the gym or enjoying the outdoors.
Joe does a little bit of everything in the warehouse and on his breaks, you can find him in the lunchroom reading his Bible.
Director of IT
Mike supports WP in its efforts to communicate electronically on all levels. Outside work he’s into music and education.
Doug oversees all WP brands and leads new opportunity development. He’s a super busy, talented man with a positive outlook and great sense of humor.
Numbers galore! Rich handles all things accounting. He’s full of practical jokes but in all seriousness, loves his family & kids.
She’s our accounts receivable guru focused on reconciliation and depreciation. She’s got a knack for flowers and complicated puzzles.
Distribution & Logistics Manager
Tiff manages all WP domestic shipments and carrier relationships. She’s focused on her family, and the performance of the Cavs!